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What is the future
of General Motors?
That question was addressed
by a recent lengthy article in the Washington Post. In an interview
with Bob Lutz, the CEO of GM who was fired by Obama, Luze responds:
(Keep in mind that Bob Lutz is the "car guy" who loves
his Corvette and brought back the hi-pro Camaro.)
Here is an excerpt from that article:
The Conflict
Within
Lutz is of two
minds when talking about the auto industry's evolution. The executive
in him trumpets the Volt as a key to the company's future. The
romantic in him wishes the government, the media and the critics
would leave the big, powerful cars alone. He is already mourning
what he sees as an inevitability: the slow, painful death of
the dazzling machines.
"In time,
the government is going to legislate out of existence cars like
the Camaro, the Corvette, the Cadillac CTS -- all these acclaimed
vehicles that have lately gotten rave reviews from the automotive
press around the world," he predicts. "So, ultimately,
we are driven by legislation into the kind of excitement provided
by the Volt."
He says this
without a scintilla of sarcasm. At his core, as he frequently
tells people, he is a car guy, drawn to the technological challenge
the Volt presents, fascinated by the potential of batteries,
understanding that whoever prevails in the electric-vehicle competition
may be immortalized along with his car. It is just that he cannot
shake his conviction that, in the name of change, Americans are
being asked to give up something that defines them and their
culture, a beauty and roar to which no monetary value can be
attached. Few things in his existence give him more pleasure
than driving his Corvette for the hour it takes him to get to
his home in Ann Arbor.
He smiles while
talking about the 2010 Camaro, the car still sitting at that
moment in the GM airport gift shop. "Given the tough economic
times and the high priority of fuel economy, we were almost wishing
we hadn't done the Camaro," he says. "We looked at
it as something radically mistimed." But he says the high
number of advance orders for the car has justified his skepticism
about just how deep the public's love for green cars will ever
be. "When you get out into the marketplace, it's probably
just 5 percent of the public that desperately wants something
environmentally sound and is willing to pay a premium for it,"
he says. "I would say the East and West Coast intellectual
establishment kind of lives in its own world. When you get to
the broad American marketplace, excitement is still kind of defined
in the way it used to be."
Follow this link to read the entire article
Follow this link to read the entire article
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